IBM Utilizing Blockchain Process To Eliminate Digital Spending Waste

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This week, IBM announced they have been testing a blockchain-centric AI program that will help end digital spending waste and address transparency and trust issues among advertising partners. Matthew Candy, Vice-President and Global Leader for IBM iX, told that IBM has been using its Artificial Intelligence (AI) system Watson AI since last year to target consumers in programmatic ad buys, and in the process significantly reduce costs.

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